Improvado
6.7#8 in marketing analytics softwareFrom $100 a monthFree planWebAPI
VisitImprovado vs Singular
What both publish
| Fact | Improvado | Singular |
|---|---|---|
| Founded | 2015 | 2014 |
| Headquarters | San Diego, California, United States | Palo Alto, California, United States |
| Integrations | Its integrations page lists more than 1,381 data source integrations across 15 categories. | Singular provides a partner integration directory with a searchable partner browser. |
| Product | Improvado describes itself as an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. | Singular describes itself as an end-to-end marketing platform for unifying data, measuring ROI, and scaling growth with AI. |
| Security | Improvado says it holds a SOC 2 Type II report examined by BARR Advisory, and its latest audit was completed with no findings. | Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO. |
Improvado plans
- MCP Only$100 a month
- AdvancedPriced on request
- EnterprisePriced on request
- Free Limited—
Singular plans
- FreeFree
- Growth$0.05, paid once
- EnterprisePriced on request
Pick Improvado if…
Improvado is intended for medium to large enterprises and agencies that need to consolidate marketing data for analytics. Its MCP and OpenAPI access may suit teams connecting AI agents to that data.
Pick Singular if…
Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.