illumin
5.8#6 in demand side platformWebAPI
Visitillumin vs Nexxen DSP
Nexxen DSP
6.1#2 in supply side platformsWebAPI
VisitWhat both publish
| Fact | illumin | Nexxen DSP |
|---|---|---|
| Forecasting | Forecasting models multiple channel strategies and estimates reach and frequency before launch. | The DSP includes forecasting and planning tools intended to predict reach and spend across screens, formats and audiences. |
| Founded | 2009 | Nexxen International Ltd. was incorporated in Israel on March 20, 2007. |
| Headquarters | Toronto, Canada | The annual filing identifies Tel Aviv, Israel as company headquarters. |
| Licence | The API documentation states that illumin materials are copyrighted and all rights are reserved, indicating proprietary software rather than open source. | Nexxen describes the DSP, SSP and Data Platform as proprietary offerings, and no open-source licence is stated. |
| Reporting | Canvas provides real-time reporting, audience intelligence, conversion-path analysis and optimization recommendations. | Advertisers can use real-time omnichannel analytics, custom reports and combined data sets for independent analysis. |
| Security and privacy | illumin says it is a Network Advertising Initiative member and participates in DAA and DAAC self-regulatory principles. | Nexxen lists role-based access controls, logical segregation, security logging, monitoring, network security and vendor controls as possible safeguards. |
| What it does | illumin is a journey advertising platform for planning, buying, optimizing and measuring digital campaigns across video, mobile, out-of-home, social, connected TV and display. | Nexxen DSP manages programmatic advertising planning, activation and optimization across video, display, mobile, connected TV and other digital channels. |
illumin plans
No prices published.
Nexxen DSP plans
- Nexxen DSPPriced on request
Pick illumin if…
You want what its maker publishes above — check its page for the details.
Pick Nexxen DSP if…
It may suit advertisers or teams seeking a platform spanning television, video, display, mobile and digital channels. Its range of audience and content targeting options may fit teams that need those approaches and attribution reporting.