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iContact vs SendPulse

iContact

6.5#111 in email marketing softwareFrom $9 a month
Web
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SendPulse logo

SendPulse

8.2#3 in email marketing softwareFrom $9.60 a month
Free planAndroidiOSWebAPI
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What both publish

FactiContactSendPulse
A/B testingYesYes
Audience segmentationYesYes
AutomationStandard includes one automation, while Premium and Ultimate include unlimited automations.Automation 360 supports flows triggered by events and can combine email, SMS, web push and chatbot messages.
Email automationYesYes
FoundedTechRadar says iContact has been in the email marketing software business since 2003.2015
Free planNoYes
Landing pagesStandard includes one landing page, while Premium and Ultimate include unlimited landing pages.No

iContact plans

  • Standard$9 a month
  • Premium$16 a month
  • Ultimate$24 a month
  • CustomPriced on request

SendPulse plans

  • Standard (pay as you go)$48 a month
  • FreeFree
  • Standard$9.60 a month
  • Pro$11.52 a month
  • Standard pay-as-you-go$48, paid once
  • EnterprisePriced on request

Pick iContact if…

You want what its maker publishes above — check its page for the details.

Pick SendPulse if…

SendPulse suits marketers who need automated email campaigns, audience segmentation and A/B testing across web or mobile devices. It also fits users who want to start with a free allowance of up to 500 subscribers.

Charts they share