iContact
6.5#111 in email marketing softwareFrom $9 a monthWeb
VisitiContact vs Mailchimp
What both publish
| Fact | iContact | Mailchimp |
|---|---|---|
| A/B testing | Yes | A/B testing is offered for testing and optimizing email campaigns. |
| Audience segmentation | Yes | Yes |
| Automation | Standard includes one automation, while Premium and Ultimate include unlimited automations. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | TechRadar says iContact has been in the email marketing software business since 2003. | 2001 |
| Free plan | No | Yes |
| Landing pages | Standard includes one landing page, while Premium and Ultimate include unlimited landing pages. | Yes |
| Monthly send limit | 5000 | 5000 |
iContact plans
- Standard$9 a month
- Premium$16 a month
- Ultimate$24 a month
- CustomPriced on request
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick iContact if…
You want what its maker publishes above — check its page for the details.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.