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HubSpot Marketing Hub vs Upland Adestra

What both publish

FactHubSpot Marketing HubUpland Adestra
Email automationYesYes
Free planYesNo
IntegrationsHubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress.Upland describes integrations with Salesforce, Shopify, BlueConic, and Zapier; the BlueConic integration supports scheduled batch imports and requires an active BlueConic account.
PurposeMarketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth.Adestra helps publishers use first-party data for audience engagement, reader retention, subscription growth, and advertiser value.

HubSpot Marketing Hub plans

  • FreeFree
  • Starter$7 a month
  • Professional$890 a month
  • Enterprise$3,600 a month

Upland Adestra plans

  • AdestraPriced on request

Pick HubSpot Marketing Hub if…

Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access

Pick Upland Adestra if…

You want what its maker publishes above — check its page for the details.

Charts they share