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HubSpot Marketing Hub vs Layers

Layers

7.4#32 in marketing automation softwareFrom $199 a month
Free planAndroidiOSWebAPI
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What both publish

FactHubSpot Marketing HubLayers
AudienceProfessional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale.Layers says it is for indie hackers, mobile app builders, SaaS founders, and developers who want distribution but dislike marketing.
Free planYesYes
IntegrationsHubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress.The Connections page lists TikTok, Instagram, Meta, OpenAI, Apple Search Ads, Google Ads, App Store Connect, Google Play, RevenueCat, Stripe, Layers SDK, and GitHub.

HubSpot Marketing Hub plans

  • FreeFree
  • Starter$7 a month
  • Professional$890 a month
  • Enterprise$3,600 a month

Layers plans

  • Pay as you goFree
  • Ultra$199 a month
  • Pro$9, paid once

Pick HubSpot Marketing Hub if…

Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access

Pick Layers if…

You want what its maker publishes above — check its page for the details.

Charts they share