HubSpot Marketing Hub vs Klaviyo

HubSpot Marketing Hub

9.4 #1 in Marketing Automation Software

About HubSpot Marketing Hub

Klaviyo

8.9 #4 in Email Marketing Software

About Klaviyo
HubSpot Marketing HubKlaviyo
Free planYesYes
Free trialYesNo
Paid from$7/moFree
Open sourceNoNo
PlatformsAndroid, api, iOS, WebWeb
Free planYesYes
Paid from$10/mo—
Email automationYesYes
Customer journeysYes—
Lead scoringYes—
Lead capture formsYesYes
CRM integrationsmultiple—
Included contacts1,000 contacts250 contacts

Both are listed in Best Marketing Automation Software, Best Customer Journey Orchestration Software, Best Lead Nurturing Software, Best Nonprofit Marketing Software. On Everything Xiaomi, HubSpot Marketing Hub scores higher on our published basis.