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HubSpot Content Hub vs Webflow CMS

Webflow CMS

8.3#4 in content management systemsFrom $15 a month
Free planWebAPI
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What both publish

FactHubSpot Content HubWebflow CMS
Custom content typesYesYes
Custom user rolesYesYes
Editorial workflowsYesYes
Founded20062013
Free planYesYes
HeadquartersCambridge, Massachusetts, United StatesSan Francisco, California, United States
IntegrationsHubSpot says more than 2,000 leading apps and web services are available, including Amplitude, Jira, Adobe Express, Aircall, and LinkedIn.Webflow’s integrations library includes categories such as analytics, CRM, ecommerce, forms, localization, maps, payment processing, search, and social media.
Media libraryYesYes
Multilingual contentYesYes
Platform typehostedWebflow describes its CMS as a visual-first, composable CMS and a hybrid CMS.
SEO toolsYesYes
SupportHubSpot says support options depend on the plan and that Starter includes email support.Webflow lists the Help Center, Support Portal, and Webflow University, while its Team plan includes priority support.

HubSpot Content Hub plans

  • FreeFree
  • Starter$7 a month
  • Professional$450 a month
  • Enterprise$1,500 a month

Webflow CMS plans

  • StarterFree
  • Basic$15 a month
  • Premium$25 a month
  • Team$2,500 a month
  • EnterprisePriced on request

Pick HubSpot Content Hub if…

Content Hub suits marketers from small businesses through enterprises who need hosted editorial workflows, multilingual publishing, SEO tools, and media management. It also fits teams that want AI-assisted repurposing or connections to an existing CMS and other business apps.

Pick Webflow CMS if…

Webflow CMS is aimed at marketing, design, and engineering teams, as well as agencies creating content-rich sites. Its visual editing and editorial workflow features may suit teams that manage site content together.

Charts they share