HMS Flow Guest CRM & Loyalty
6.9#7 in hospitality crm softwareFrom €325 a yearAndroidiOSWebAPI
VisitHMS Flow Guest CRM & Loyalty vs HoteSoft Guest CRM
HoteSoft Guest CRM
7.5#3 in hospitality crm softwareAndroidiOSWebAPI
VisitWhat both publish
| Fact | HMS Flow Guest CRM & Loyalty | HoteSoft Guest CRM |
|---|---|---|
| API | HMS Flow describes a REST API with documented endpoints, webhooks, API keys and role-based access, plus no-code connections through Zapier. | HoteSoft states that it offers a RESTful API with documentation, webhooks and real-time data feeds for external CRM, ERP and loyalty systems. |
| Founded | 2013 | HoteSoft says it was founded in 2014 by hotel-industry veterans. |
| Guest profiles | Profiles can include contact details, stay and spend history, room and rate preferences, staff notes, marketing consent and loyalty tier. | Guest CRM profiles include stay history, lifetime value, repeat rate, room and spending details, preferences, feedback, ratings, and VIP, corporate, or loyalty tags. |
| Integrations | The integrations page lists Mailchimp, SendGrid, Brevo, Gmail, SMTP, Netgsm and WhatsApp Business for email or SMS delivery and messaging. | Named connections include Booking.com, Expedia, Airbnb, Hotels.com, Agoda, TripAdvisor, Vrbo, Stripe, PayPal, Square, Worldpay, Adyen, SagePay, Amadeus, Sabre, Galileo and key-card systems. |
| Intended customers | HMS Flow describes the platform for hotels, resorts, guesthouses and property types including boutique hotels, hostels, B&Bs and apart hotels. | The brochure says HoteSoft is built for independent hotels, boutique chains, and global groups. |
| Security | The pricing page says data is encrypted in transit and at rest, stored on secure cloud servers and backed up automatically every day. | The vendor claims AES-256 encryption at rest, TLS 1.3 in transit, PCI DSS Level 1, GDPR compliance and ISO 27001 certification. |
| Support | The pricing page includes 24/7 expert support and says the team helps customers get set up during the 14-day free trial. | The brochure lists 24/7 live chat, email support with a 2-hour response SLA, and a knowledge base with more than 400 articles and videos. |
HMS Flow Guest CRM & Loyalty plans
- 1 – 10 rooms€325 a year
- 11 – 20 rooms€385 a year
- 21 – 30 rooms€445 a year
- 31 – 40 rooms€505 a year
- 41 – 50 rooms€565 a year
- 51+ roomsPriced on request
HoteSoft Guest CRM plans
- Advanced Reports Module$99 a year
- Dedicated Onboarding & Training$199, paid once
- Custom booking widget + live chat$299 a year
- Starter$299
- White-label Mobile App$499 a year
- Pro$699
Pick HMS Flow Guest CRM & Loyalty if…
It suits hotels, resorts, guesthouses and other property types that want guest records, messaging, segmentation and loyalty tools together. Smaller properties can choose a listed room-band plan; larger properties need custom pricing.
Pick HoteSoft Guest CRM if…
It suits hotels that want guest profiles, segmentation, and targeted messaging alongside centralized reservations. HoteSoft lists independent hotels, boutique chains, and global groups as intended customers.