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Gupshup vs Kore.ai

Gupshup logo

Gupshup

7.2#1 in phone verification softwareFree plan
Free planWebAPI
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Kore.ai logo

Kore.ai

6.5#6 in customer service automation software
WebAPISelf-hosted
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What both publish

FactGupshupKore.ai
Agent controlsUsers can configure agents with engagement rules, business tools, guardrails, and a trusted source of truth.Agent Blueprint Language defines agent behavior, tools, guardrails, orchestration, and handoffs in a structured language, with policies enforced outside the LLM.
AI bot generationYesYes
ChannelsThe platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS.Kore.ai says agents can be deployed across voice, web, Slack, Teams, mobile, and other channels.
Deployment channelsmultichannelmultichannel
HeadquartersCupertino, California, United StatesOrlando, Florida, United States
Human handoffYesYes
IntegrationsGupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce.The platform supports more than 300 integrations, including Microsoft A365, Salesforce, HubSpot, Jira, and GitHub.
Knowledge-base answersYesYes
Security and complianceIts security page displays ISOQAR, AICPA, RBI, GDPR, CCPA, and LGPD certification or compliance marks and describes a periodically reviewed security compliance program.The Trust Center lists SOC 2 Type II, PCI DSS, and ISO/IEC 27001:2022 under audits and certifications.

Gupshup plans

  • Gupshup messaging feeFree
  • WhatsApp API Self ServePriced on request
  • WhatsApp API Self-ServeFree
  • EnterprisePriced on request

Kore.ai plans

  • Customized quotePriced on request

Pick Gupshup if…

Gupshup suits marketing, commerce, growth, and customer support teams that want to automate conversations across multiple channels. It may also suit teams that need agent controls and human handoff for complex cases.

Pick Kore.ai if…

You want what its maker publishes above — check its page for the details.

Charts they share