GrowthBook
8.6#1 in a/b testing toolsFrom $40 a monthFree planAndroidiOSWebAPI
VisitGrowthBook vs Segmently
What both publish
| Fact | GrowthBook | Segmently |
|---|---|---|
| Integrations | Listed warehouse integrations include Snowflake, BigQuery, Databricks, ClickHouse, Trino, and Adobe Experience Platform. | Slack notifications are available on Professional and higher; GA4 and Mixpanel sync are listed for Business and higher, while outbound webhooks require Enterprise. |
| Privacy | GrowthBook says no personally identifiable information leaves the data warehouse for analysis, and only aggregate data is accessed. | Segmently states that it is GDPR compliant and does not use cookies or cross-site tracking. |
| Product | GrowthBook is a warehouse-native platform for experimentation, feature flags, and product analytics. | Segmently provides A/B testing and personalization for websites, targeting visitors by device, geography, behavior, and user attributes. |
| Security | GrowthBook states SOC 2 Type II certification, GDPR, COPPA and CCPA compliance, encryption in transit and at rest, and warehouse-only aggregate access. | The pricing page says data is encrypted in transit with 256-bit TLS and at rest with AES-256, and passwords are hashed with bcrypt. |
GrowthBook plans
- Starter (Cloud)Free
- Open SourceFree
- Open Source (Self-Hosted)Free
- StarterFree
- Pro$40 a month
- Pro (Cloud)$40 a month
Segmently plans
- FreeFree
- Professional$49 a month
- Business$149 a month
- Enterprise$1,499 a month
Pick GrowthBook if…
Starter is described as suitable for individuals or small teams, while Pro is aimed at small and mid-sized teams. Enterprise is for teams operating at scale, with managed cloud and self-hosted deployment options.
Pick Segmently if…
Segmently suits teams running website experiments that need visual editing, server-side testing, audience targeting, or feature flags. It is intended for businesses of different sizes and supports browser-based implementations.