GraceSoft Hospitality CRM
7.9#1 in hospitality crm softwareFree planFree planAndroidiOSWeb
VisitGraceSoft Hospitality CRM vs HMS Flow Guest CRM & Loyalty
HMS Flow Guest CRM & Loyalty
6.9#7 in hospitality crm softwareFrom €325 a yearAndroidiOSWebAPI
VisitWhat both publish
| Fact | GraceSoft Hospitality CRM | HMS Flow Guest CRM & Loyalty |
|---|---|---|
| Founded | 1999 | 2013 |
| Headquarters | Richmond, Texas, United States | Pamukkale University Technopark, Denizli, Türkiye |
| Integrations | GraceSoft's pricing page names Expedia, Booking.com, Airbnb, Vrbo, Google Analytics, PriceLabs, QuickBooks, and WhatsApp among its integrations or add-on modules. | The integrations page lists Mailchimp, SendGrid, Brevo, Gmail, SMTP, Netgsm and WhatsApp Business for email or SMS delivery and messaging. |
| Loyalty | The CRM supports loyalty memberships, points, reward redemption, discounts, promotional benefits, and membership tiers. | Hotels can set loyalty tiers by stays or spend, award points on eligible spend, and offer member-only rates through the booking engine. |
GraceSoft Hospitality CRM plans
- LiteFree
- AdvancedPriced on request
- BasicPriced on request
- GraceSoft CRMPriced on request
- PlatinumPriced on request
- PremiumPriced on request
HMS Flow Guest CRM & Loyalty plans
- 1 – 10 rooms€325 a year
- 11 – 20 rooms€385 a year
- 21 – 30 rooms€445 a year
- 31 – 40 rooms€505 a year
- 41 – 50 rooms€565 a year
- 51+ roomsPriced on request
Pick GraceSoft Hospitality CRM if…
GraceSoft Hospitality CRM suits hotels, resorts, vacation rentals, inns, and other listed accommodation businesses, including multi-property groups. It is especially relevant to teams managing guest engagement, loyalty, and marketing alongside reservations.
Pick HMS Flow Guest CRM & Loyalty if…
It suits hotels, resorts, guesthouses and other property types that want guest records, messaging, segmentation and loyalty tools together. Smaller properties can choose a listed room-band plan; larger properties need custom pricing.