Google Tag Manager vs Matomo

Google Tag Manager plans

• Tag ManagerPriced on request
• Tag Manager 360Priced on request

Matomo plans

• CommunityFree
• Team€275 a month
• Business—
• Enterprise—
• VIPPriced on request

Pick Google Tag Manager if…

You want what its maker publishes above — check its page for the details.

Pick Matomo if…

Matomo suits people who need web analytics with event, conversion, ecommerce, or session tracking. Its free self-hosted option may suit those who want to host the platform themselves, while Cloud plans offer a 21-day trial.