Google Meridian
6.8#2 in marketing performance management softwareFree planFree planWebAPILinuxmacOS
VisitGoogle Meridian vs Sellforte
What both publish
| Fact | Google Meridian | Sellforte |
|---|---|---|
| Integrations | Google's MMM Data Platform helps gather brand campaign data across Google Ads and Display & Video 360. | Sellforte has built-in connectors to more than 500 data sources. |
| Support | The Meridian support page directs users to Discord for community support and GitHub for technical troubleshooting, feature requests, and bug reports. | Every plan includes training, online support through shared Teams or Slack, and a dedicated Customer Success Manager. |
| What it does | Meridian is an open-source Bayesian marketing mix modeling framework for estimating channel ROI and contribution, modeling response curves, and planning budgets. | Sellforte is an enterprise Marketing Mix Modeling platform for ecommerce, DTC and retail brands. |
Google Meridian plans
- Meridian Open-SourceFree
Sellforte plans
- Incrementality Testing$1,900 a month
- Incremental Attribution$2,500 a month
- Full-Funnel MMM$4,500 a month
- Enterprise$8,500 a month
Pick Google Meridian if…
Meridian suits cross-functional measurement teams that need to estimate marketing contribution, assess channel allocation, or use geo experiments to calibrate models. Its learning paths are aimed at marketing analysts, business users, data scientists, and technical practitioners.
Pick Sellforte if…
Sellforte is for ecommerce, DTC, and retail brands seeking marketing measurement and planning. The trial is limited to qualifying retailers that meet its stated investment, revenue, and Google Analytics 4 requirements.