Freshmarketer
8.2#11 in marketing automation softwareFrom $15 a monthFree planWebAPI
VisitFreshmarketer vs Mailchimp
What both publish
| Fact | Freshmarketer | Mailchimp |
|---|---|---|
| Analytics | Its reporting includes an e-commerce dashboard, email and SMS performance metrics, revenue attribution, A/B testing, heatmaps, and session replay. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| Automation | It provides email, WhatsApp, SMS, transactional-email, chatbot, chat-campaign, and real-time customer-journey automation. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | 2010 | 2001 |
| Free plan | Yes | Yes |
| Headquarters | San Mateo, California, USA | Atlanta, USA |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Security | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
Freshmarketer plans
- FreeFree
- Enterprise$15 a month
- FreeFree
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick Freshmarketer if…
Freshmarketer is aimed at sales and marketing teams working to attract, nurture, and convert customers. It suits teams looking to coordinate campaigns across email, messaging, and social channels.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.