Freshmarketer
8.2#11 in marketing automation softwareFrom $15 a monthFree planWebAPI
VisitFreshmarketer vs HubSpot Marketing Hub
HubSpot Marketing Hub
9.1#1 in marketing automation softwareFree planFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Freshmarketer | HubSpot Marketing Hub |
|---|---|---|
| Audience | Freshworks describes Freshmarketer as built for sales and marketing teams and for attracting, nurturing, and converting customers. | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. |
| CRM integrations | native | multiple |
| Customer journeys | It provides automated, cross-channel customer journeys. | Yes |
| Email automation | Yes | Yes |
| Enterprise contacts | The Enterprise plan includes 500 marketing contacts. | Enterprise includes 10,000 marketing contacts. |
| Founded | 2010 | 2006 |
| Free plan | Yes | Yes |
| Free trial | Freshmarketer offers a fully loaded 21-day trial with no credit card required. | HubSpot states that Marketing Hub can be tried free for 14 days with no credit card required. |
| Headquarters | San Mateo, California, USA | Boston, MA, USA |
| Included contacts | 100 | 1000 |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. |
| Lead capture forms | Yes | Yes |
Freshmarketer plans
- FreeFree
- Enterprise$15 a month
- FreeFree
HubSpot Marketing Hub plans
- FreeFree
- Starter$7 a month
- Professional$890 a month
- Enterprise$3,600 a month
Pick Freshmarketer if…
Freshmarketer is aimed at sales and marketing teams working to attract, nurture, and convert customers. It suits teams looking to coordinate campaigns across email, messaging, and social channels.
Pick HubSpot Marketing Hub if…
Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access