Forward
6.6#10 in email forwarding servicesFrom $2 a monthFree planWebAPI
VisitForward vs ImprovMX
What both publish
| Fact | Forward | ImprovMX |
|---|---|---|
| API | The API manages domains, aliases, and forwarding logs, and is available on Creator, Pro, and Business. | The REST API lets customers programmatically manage domains and aliases for email forwarding. |
| Integrations | Forward routes messages to Gmail, Outlook, or another verified destination, and its homepage mentions CRM and Slack workflows. | The maker provides SMTP setup guides for Gmail, Apple Mail, and Thunderbird, and DNS configuration guides for providers including Cloudflare, Namecheap, DigitalOcean, Vercel, and Netlify. |
| Security | The privacy policy says Forward uses TLS in transit, encryption at rest for sensitive data, access controls, authentication, and DKIM, SPF, and SRS controls. | ImprovMX says it conducts annual independent penetration tests, uses TLS in transit for SMTP connections that support it, and encrypts stored data at rest. |
| Support | The contact page states typical support replies are under 24 hours during Monday-to-Friday business hours and confirmed security issues receive a response within 48 hours. | Free includes standard email and chat support; Premium and Pro include priority email and chat support, while Enterprise lists support SLAs and a dedicated account manager. |
Forward plans
- FreeFree
- Starter$2 a month
- Creator$5 a month
- Pro$12 a month
- Business$29 a month
ImprovMX plans
- FreeFree
- Premium$9 a month
- Pro$24 a month
- Light$50 a year
- EnterprisePriced on request
Pick Forward if…
Forward may suit founders, agencies, operators, and automation teams that want to route branded email addresses to existing inboxes. Teams needing API-based domain and alias management can consider plans that include API access.
Pick ImprovMX if…
ImprovMX suits people who want custom-domain forwarding, routing rules, or programmatic domain and alias management. It can also fit users who need to send from a custom domain, provided they choose a plan with SMTP sending.