FORM
7.9#1 in retail execution softwareFrom $21 a monthAndroidiOSWebAPI
VisitFORM vs VisitBasis
VisitBasis
7.5#4 in retail store operations softwareFrom 150 RUB a monthAndroidiOSWebAPI
VisitWhat both publish
| Fact | FORM | VisitBasis |
|---|---|---|
| API | FORM documents Web Services, JavaScript and SOAP APIs for account, user and form integration, and a REST API for sending audit data and triggering notifications. | The maker documents a REST/gRPC API microservice for exchanging stores, users, products, visits, schedules, reports and photographs. |
| Documentation | The help center contains installation, application guides, API material, browser support, privacy guidance, product tours, videos and course books. | The API page links to a separate knowledge base at kb.visitbasis.com, while GetApp lists documentation, webinars and live-online training. |
| Founded | FORM says its journey began in 2001. | 2013 |
| Headquarters | FORM lists its headquarters at 859 Willard Street, Suite 400, Quincy, Massachusetts. | Moscow |
| Image recognition | AI detects products, prices and point-of-sale materials from in-store photos. | BrandML uses image recognition to derive product availability, facings and out-of-stock information from photographs. |
| Integrations | GetApp lists Salesforce Platform, Microsoft Azure, Looker, Microsoft 365 and Microsoft Teams as integrations. | The maker describes Google Data Studio integration for automatically refreshed visualizations and a REST/gRPC API for exchanging data with internal systems. |
| Offline mode | Yes | The mobile application is designed to work both online and without an internet connection. |
| Rating on Capterra | 4.8 out of 5 from 25 reviews | 5.0 out of 5 from 3 reviews |
| Rating on G2 | 4.7 out of 5 from 70 reviews | 4.3 out of 5 from 2 reviews |
| Rating on GetApp | 4.8 out of 5 from 25 reviews | 5.0 out of 5 from 3 reviews |
| Rating on TrustRadius | 9.4 out of 10 from 4 reviews | 6 out of 10 from 1 review |
FORM plans
- FORM OpX$21 a month
- FORM OpXPriced on request
- GoSpotCheck by FORM$35 a month
- GoSpotCheck by FORMPriced on request
- Image Recognition—
- Image RecognitionPriced on request
VisitBasis plans
- Merchandising premium package150 RUB a month
- Audit premium package150 RUB a month
- Scheduling premium package150 RUB a month
- VisitBasis650 RUB a month
- Core650 RUB a month
- BrandMLPriced on request
Pick FORM if…
FORM suits frontline teams that need to collect field data, complete tasks, and share operational information, including teams working without a reliable internet connection. FORM OpX is aimed at safety, compliance, manufacturing, and facilities leaders, while GoSpotCheck by FORM is for market execution teams that use photo-based reporting and image recognition.
Pick VisitBasis if…
VisitBasis suits merchandising and field-marketing teams that need structured store audits, scheduled visits, and reporting. Its stated customer groups include CPG manufacturers, distributors, and BTL or marketing agencies.