FluentCRM
7.7#30 in email marketing toolsFrom $103 a yearFree planWebAPISelf-hosted
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| Fact | FluentCRM | Mailchimp |
|---|---|---|
| Automation | Automations can be triggered by WordPress activity such as purchases, form submissions, bookings, and memberships. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Founded | 2015 | 2001 |
| Free plan | Yes | Yes |
| Integrations | The integrations page lists 45+ integrations, including WooCommerce, Fluent Forms, LearnDash, and MemberPress. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
You want what its maker publishes above — check its page for the details.
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.