Factors.ai
7.7#1 in sales prospecting softwareFrom $199 a monthFree planWebAPI
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| Fact | Factors.ai | Varicent Incentives |
|---|---|---|
| Documentation depth | Factors’ help center is organized into collections for onboarding, account intelligence, AdPilot, integrations, configuration, analytics, alerts, settings, API and features; the integrations collection contains 27 articles. | Varicent’s Sales Planning help center includes getting-started, administration, cycles, scenarios, territory and quota planning, autopilot and release-history sections. |
| Founded | 2019 | 2005 |
| Headquarters | Wilmington, Delaware, United States | Varicent lists a Toronto office at Suite 500, 5000 Yonge Street, Toronto, Ontario, Canada M2N 7J8. |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | Varicent lists connectors for Salesforce, Workday, Oracle, Microsoft systems, Snowflake, Shopify, Slack, Tableau, Power BI, SFTP and REST APIs. |
| Legal name | Crunchbase identifies the legal name as FactorsAI By Slashbit Inc. | The website terms identify Varicent US Opco Corporation and its affiliates as the contracting entities. |
| Notable news | Factors’ newsroom records a $2 million funding announcement co-led by Elevation Partners and Emergent Ventures dated August 30, 2021. | On September 29, 2026 Varicent announced Foresight, a multidimensional modeling engine linking capacity, territories, quotas, incentives and market opportunity. |
| Praise: support | The sole Trustpilot reviewer praises Factors for identifying website prospects and providing strong team support. | G2 reviewers describe support as proactive and fast, while Capterra reviewers commonly report responsive customer service. |
| Public API | The Account Journey API is a GET endpoint at api.factors.ai that returns chronological user activities for an account domain with date, event and user filters. | The integration catalog exposes REST APIs for connecting enterprise data and applications. |
Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.
Varicent Incentives suits growth-market and enterprise businesses that need to automate sales commissions or other variable pay. It may also fit teams that want sellers to access compensation information on any device.