Factors.ai
7.7#1 in sales prospecting softwareFrom $199 a monthFree planWebAPI
VisitFactors.ai vs Surfe
What both publish
| Fact | Factors.ai | Surfe |
|---|---|---|
| API authentication | API requests use bearer authentication with a project-specific private token and return 401 when the token is missing or invalid. | The public API uses user-specific bearer API keys generated in the Surfe dashboard. |
| Data protection | Its security policy says customer data is hosted and processed in Google Cloud Platform's us-west-1b zone in the United States, with TLS in transit and AES-256 encryption at rest. | The Trust Center says customer data is encrypted in transit and at rest and access is controlled through authentication and role-based permissions. |
| Encryption | The security page says data is protected in transit with TLS and at rest with AES-256 or stronger encryption. | Surfe states that customer data is encrypted in transit and at rest and protected with role-based access controls. |
| Founded | 2019 | 2017 |
| Funding | Inc42 reports more than $9.20 million raised across three rounds, including a $3.60 million seed round announced July 17, 2023. | Welcome to the Jungle reports $7.7 million raised across two rounds, including a $4.5 million late-venture round in October 2022 and a $3.2 million Series B in July 2022. |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | The integrations page lists HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, MCP, n8n, Outreach, and Salesloft. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Surfe provides real-time B2B account and contact data, enrichment, and buying signals for go-to-market teams. |
Factors.ai plans
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Surfe plans
- FreeFree
- Essential$39 a month
- Pro$79 a month
- EnterprisePriced on request
Pick Factors.ai if…
Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.
Pick Surfe if…
Surfe is aimed at SDRs, BDRs, Account Executives, RevOps teams, recruiters, agencies and other GTM organizations seeking contact data and buying signals. Its API and MCP access may suit teams building AI agent or workflow integrations.