Factors.ai vs Improvely

Factors.ai

6.1 #100 in Web analytics tools

About Factors.ai

Improvely

5.5 #25 in Marketing Attribution Software

About Improvely
Factors.aiImprovely
Free planNoNo
Free trialYesNo
Paid from$0.50/mo—
Open sourceNoNo
Platformsapi, WebWeb
Free planNoNo
Paid from199 /mo29 /mo
Multi-touch attribution—No
Attribution models—single_touch
Offline data attribution—Yes
Revenue attribution—Yes
Data retention—limited

Both are listed in Best Marketing Attribution Software. On Everything Xiaomi, Factors.ai scores higher on our published basis.