Overview

EZ Texting combines campaign messaging with workflows, audience segmentation, inbound replies, and integrations. Users can send SMS, MMS, or RCS from one composer, then automate follow-ups through scheduled texts, drip campaigns, workflows, and keyword auto-replies. That makes it useful for organizations coordinating recurring outreach rather than sending only occasional announcements.

AI Compose drafts campaign messages, while AI Reply generates responses from a business’s website and documents. Multilingual texting supports six character sets. Featured integrations include HubSpot, Constant Contact, Squarespace, Shutterstock, Zapier, and Mailchimp; the platform lists 7,461 integrations, giving organizations many potential connections to evaluate.

Credit billing is a meaningful constraint: SMS uses one credit per message, MMS uses three, and incoming messages are free on every plan. The included annual credits may therefore go further for text-only campaigns than for image-heavy outreach. EZ Texting operates in the United States and Canada.

Key features

Campaigns and automation

Scheduled texts, drip campaigns, workflows, and keyword auto-replies help teams maintain follow-up without composing every message individually. Segmentation and inbound messaging support targeted campaigns and two-way exchanges. These tools are useful for recurring customer or supporter communications, though the one-user caps on Launch, Boost, and Scale limit how many people can work within those plans.

Mobile apps and safeguards

Free iPhone, iPad, and Android apps support mass campaigns, shared-inbox replies, contact management, push notifications, AI tools, and delivery reports. That provides substantial mobile access for staff who need to manage outreach away from a desktop. Security measures include AWS and GCP infrastructure, TLS 1.2 encryption in transit, brute-force protection, central logging, and continuous code review. Compliance features include TCPA consent and opt-out tools, phishing monitoring, PCI-compliant payment gateways, and Phase 1 CCPA compliance.

Live chat support runs seven days a week: 8am–8pm ET on weekdays and 10am–7pm ET on weekends. The weekend window is shorter, but support is available throughout the week.

Pricing

There is no free plan. Paid plans start at $20.00 USD per month billed annually, and a 14-day trial gives organizations a limited period to evaluate the service before committing. All listed plans are billed annually, so the entry price is not a month-to-month commitment.

Plan	Price and allowance	Best fit
Launch	$20.00 USD per month, billed annually; up to 500 contacts, 6k yearly credits, 1 user, $0.04 overage credit, and a telecom fee.	Small organizations with up to 500 contacts and modest, primarily SMS outreach. The telecom fee and overage rate matter if usage exceeds the allowance.
Boost	$60.00 USD per month, billed annually; 500–2,000 contacts, 6k yearly credits, 1 user, $0.035 overage credit, and waived telecom fee.	Organizations with a larger audience that benefit from the waived telecom fee and lower overage rate. It retains the same annual credit allotment and one-user limit as Launch.
Scale	$100.00 USD per month, billed annually; 2,000–50,000 contacts, 6k yearly credits, 1 user, $0.03 overage credit, and an onboarding specialist.	Organizations managing a much larger contact list or seeking onboarding help. The 6k annual credits and single seat may be restrictive for frequent campaigns or teams.
Enterprise	$3000.00 USD per month, billed annually; 50,000+ contacts, 200k monthly credits, $0.01 overage credit, a dedicated success manager, white-glove onboarding, and priority support.	Large organizations that need high monthly volume and dedicated assistance. Its substantially higher price and annual billing make it a poor fit for smaller senders.

The lower-priced plans are not interchangeable: Launch includes up to 500 contacts but has a telecom fee; Boost waives that fee and covers up to 2,000 contacts; Scale expands the contact range and adds an onboarding specialist. Each still includes 6k yearly credits and only one user. Enterprise shifts to 200k monthly credits and dedicated service. SMS consumes one credit and MMS three, so compare expected format mix and overages—not just contact capacity—when choosing.

Platforms

EZ Texting supports Android, iOS, API, and web access. Its free iPhone, iPad, and Android apps cover core campaign and inbox tasks, while API access offers another route for organizations integrating the platform into their systems.

Who it's for

Retailers, dealerships, nonprofits, and other growing small businesses are among the typical users. It is a strong fit for organizations in the United States or Canada that need scheduled, segmented outreach, automated replies, and a mobile-managed shared inbox. It is less suitable for teams that need multiple users on an entry plan, organizations outside those two countries, or senders whose MMS volume would make credit consumption difficult to manage.

Pros and cons

Pros: SMS, MMS, and RCS share one composer, giving campaigns format flexibility.
Pros: Workflows, drip campaigns, scheduled texts, and keyword replies support ongoing outreach rather than one-off sends.
Pros: Free mobile apps include mass campaigns, shared-inbox replies, contact management, AI tools, and delivery reports.
Pros: TCPA consent and opt-out features, PCI-compliant payment gateways, and Phase 1 CCPA compliance address important messaging and payment concerns.
Cons: There is no free plan, and the trial lasts 14 days, so continued use requires a paid plan.
Cons: Launch, Boost, and Scale each allow only one user, limiting collaboration without moving to Enterprise.
Cons: MMS uses three credits per message, making multimedia campaigns consume the included allowance faster than SMS.
Cons: The three smaller plans each include 6k yearly credits, which may not match the needs of high-volume senders despite their differing contact ranges.

Alternatives

Consider these options if their plan structure or positioning better matches your needs:

Textedly is worth considering if a free plan matters; its Basic plan is $29.00 USD per month billed monthly for 500 messages/month, or 600 messages/month with annual billing.
Textmagic may suit readers who prefer prepaid, destination-dependent rates; its Essential plan is 0.05 USD per month billed 100% prepaid, with rates varying by destination country and 160 plain-text characters per SMS part.
Sakari is an option if unlimited users and contacts are priorities; its Standard Plan starts at $25 USD per month, with monthly and annual subscription options.
MessageDesk may suit teams seeking unlimited 1-on-1 SMS; its Team (yearly) plan is 29.00 USD per year billed per user per month, with an annual contract and a three-user minimum.
SimpleTexting is another paid option, with a 500-credit plan at $29.00 per month; a local number is $10/mo, making the displayed estimated monthly cost $39.00, plus a one-time carrier charge.
Salesmsg is another paid messaging alternative with a Basic plan at $25.00 per month, including one seat and one number; additional seats cost $10.00 per month and additional numbers $5.00 per month.
Heymarket is another paid option; its Standard plan is billed annually at $49 per user/month, with a two-user minimum.
Sinch Engage offers SMS plans with differing monthly message allowances and user counts.

For broader comparisons, browse Business Text Messaging Software, SMS Marketing Software, Two-Way SMS Software, Messenger Marketing Software, or Nonprofit Text-to-Give Software.

Verdict

EZ Texting is a strong choice for growing U.S. and Canadian organizations that need automated, multiformat campaigns, mobile inbox management, and compliance tools in one service. Its principal trade-offs are annual paid plans, one-user limits on the three smaller tiers, and credits that stretch less far for MMS. Choose it when those campaign capabilities outweigh the seat and credit constraints; look elsewhere if you need a free plan, broader geographic availability, or more collaboration on an entry-level subscription.

	EZ Texting	Pulse SMS
Free plan	No	No
Free trial	Yes	No
Paid from	$20/mo	—
Open source	No	No
Platforms	Android, api, iOS, Web	Android, iOS, Web
Free plan	No	—
Workflow automation	Yes	—
Included messages	500 messages/mo	—
Shared inbox	—	Yes

EZ Texting vs Pulse SMS

EZ Texting

Pulse SMS