Experiture
7.2#50 in marketing automation softwareFrom $295 a monthWebAPI
VisitExperiture vs Mailchimp
What both publish
| Fact | Experiture | Mailchimp |
|---|---|---|
| Analytics | The platform provides reporting across channels and touchpoints, a unified campaign dashboard, audience segmentation using engagement metrics, and report export. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| API | Experiture says its open API and web services framework can connect player data systems and other data sources. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Automation | Users can create automated programs triggered by lifecycle events such as new membership, birthdays, jackpots, inactive players, and tier changes. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Founded | 2014 | 2001 |
| Free plan | No | Yes |
| Headquarters | Brooklyn, New York, United States | Atlanta, USA |
| Integrations | The App Marketplace lists integrations including Salesforce, SugarCRM, Tableau, Twilio, Shopify, Microsoft Dynamics, Oracle, and Google Tag Manager. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Security | Experiture describes SOC 2 certification, advanced encryption, and rigorous compliance measures. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
Experiture plans
- 1,000 contacts$295 a month
- 5,000 contacts$495 a month
- 10,000 contacts$695 a month
- B2C PlatformPriced on request
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick Experiture if…
You want what its maker publishes above — check its page for the details.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.