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Esendex RCS Business Messaging vs Gupshup

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Gupshup

7.2#1 in phone verification softwareFree plan
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What both publish

FactEsendex RCS Business MessagingGupshup
APIEsendex offers API access to connect messaging with business systems and build automated workflows.The WhatsApp API exposes a POST endpoint for sending text, image and other message types, with API-key authentication.
ChannelsThe platform supports SMS and RCS, and Esendex says customers can manage both through its messaging platform.The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS.
Founded2001Gupshup identifies 2004 as its founding year and says it was born in India.
HeadquartersNottingham, United KingdomCupertino, California, United States
Pricing limitThe pricing page directs customers to contact Esendex for multichannel messaging, including RCS, and bespoke packages above 10,000 messages per month.The self-serve WhatsApp pricing page says Gupshup charges $0.001 per message and WhatsApp fees are billed at actuals; enterprise pricing requires contacting Gupshup.

Esendex RCS Business Messaging plans

  • RCS Business MessagingPriced on request

Gupshup plans

  • Gupshup messaging feeFree
  • WhatsApp API Self ServePriced on request
  • WhatsApp API Self-ServeFree
  • EnterprisePriced on request

Pick Esendex RCS Business Messaging if…

It suits businesses that want branded customer messaging with interactive RCS features and SMS fallback. API access and listed industry use cases may be relevant to organizations connecting messaging to business systems.

Pick Gupshup if…

Gupshup suits marketing, commerce, growth, and customer support teams that want to automate conversations across multiple channels. It may also suit teams that need agent controls and human handoff for complex cases.

Charts they share