Duel
5.5#10 in customer advocacy softwareWebAPI
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| Fact | Duel | Mention Me |
|---|---|---|
| Analytics | The platform provides more than 100 metrics in filterable, exportable dashboards. | Its dashboard reports referral revenue and new-customer average order value, and provides advocacy insights and optimisation tips. |
| Headquarters | London, United Kingdom | London, United Kingdom |
| Integrations | Duel's help center lists CRM integrations for Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach, and Braze, with an open API for other connections. | Native or direct integrations include Klaviyo, Emarsys, Braze, Bloomreach, Salesforce Marketing Cloud, Attentive, Meta, Google Ads, TikTok, Dotdigital, Ometria, mParticle, Feefo and Trustpilot. |
| Product | Duel is a brand advocacy SaaS platform that helps companies activate customers, creators, and fans to turn word of mouth into a scalable growth channel. | Mention Me describes its platform as an AI-powered customer advocacy and referral marketing platform for brands. |
| Security | Duel says it is ISO 27001 certified and GDPR compliant, with SOC 2 Type II listed as coming in Q4 2026. | Mention Me states it is ISO 27001 certified and GDPR and PECR compliant, and that it encrypts data in transit and at rest. |
Duel is aimed at consumer brands, including those in beauty, fashion, lifestyle, health, and ecommerce. It may suit teams that want to coordinate advocates, track social activity, and manage user-generated content and rewards.
Mention Me is aimed at premium ecommerce brands with satisfied customers, a mature marketing technology stack, and high monthly order volumes. It suits teams seeking referral tracking, segmentation, and advocacy reporting.