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Dor vs Fullstory

Dor

6.5#17 in customer analytics softwareFrom $135 a month
AndroidiOSWebAPI
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Fullstory logo

Fullstory

8.5#3 in heatmap and session replay toolsFree plan
Free planAndroidiOSWebAPI
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What both publish

FactDorFullstory
AnalyticsThe dashboard tracks foot traffic, conversion rates and revenue by store and date range, and supports comparisons across stores and dates.Fullstory Analytics includes dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, session replay, heatmaps, guides and surveys, and sentiment signals.
IntegrationsDor lists Lightspeed, Shopify, Square, Heartland and RICS among its POS partners, with Toast marked coming soon.Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms.

Dor plans

  • Annual$135 a month
  • Monthly$150 a month

Fullstory plans

  • FullstoryFreeFree
  • AdvancedPriced on request
  • BusinessPriced on request
  • Data DirectPriced on request
  • EnterprisePriced on request

Pick Dor if…

Dor suits retailers that need store-level foot-traffic, conversion, and revenue analysis. It supports teams connecting POS and other operational data across locations.

Pick Fullstory if…

Fullstory suits businesses that want to analyze behavior across web and mobile experiences. It may be useful to teams combining session replay with funnel, journey, and mobile analytics.

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