Direct Mail
7.2#25 in email marketing softwareFrom $17.85 a monthFree planiOSmacOS
VisitDirect Mail vs Mailchimp
What both publish
| Fact | Direct Mail | Mailchimp |
|---|---|---|
| Analytics | Campaign reports track opens, clicks, bounces, unsubscribes, popular links, email clients, and approximate geographic locations. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| Audience segmentation | Yes | Yes |
| Automation | Autoresponders can send messages for events such as signups, birthdays, renewals, and campaign interactions. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Gilbert, Arizona, United States | Atlanta, USA |
| Integrations | The product supports Zapier and an API, and lists integrations or imports including Shopify, Squarespace, WooCommerce, Daylite, FileMaker, Apple Contacts, and Google Analytics. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Landing pages | Yes | Yes |
| Native integrations | 8000 | 300 |
| Security | The security page says cloud project data and communications are protected using HTTPS with TLS 1.2, and account passwords are stored as bcrypt hashes. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
Direct Mail plans
- Free PlanFree
- Unlimited Plan — 500 contacts$17.85 a month
- Unlimited Plan — 1,000 contacts$26.78 a month
- Unlimited Plan — 2,500 contacts$35.70 a month
- Unlimited Plan — 5,000 contacts$53.56 a month
- Unlimited Plan — 7,500 contacts$71.41 a month
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick Direct Mail if…
Direct Mail suits Mac users who want campaign design, subscriber management, segmentation and automated email workflows in one product. It can also fit users needing Apple Contacts, store, CRM or spreadsheet imports and an iOS companion for account access.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.