
dig
8.0#3 in social media listening softwareFrom $25 a monthFree planWebAPI
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| Fact | dig | Harken |
|---|---|---|
| Free plan | Yes | Yes |
| Intended users | The maker identifies brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams, and public sector teams as users. | The README describes Harken as suited to indie founders, open-source maintainers, and privacy-conscious teams. |
| Purpose | dig is a social intelligence platform that surfaces audience reactions and narratives from social content in real time. | Harken tracks mentions of keywords, brands, or products across online sources and presents sentiment and themes in a local dashboard. |
| Sentiment analysis | dig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions. | Yes |
dig suits brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams and public sector teams. It is also relevant to organizations that want social research findings available through an API or linked back to source posts.
Harken suits indie founders, open-source maintainers, and privacy-conscious teams that want to monitor mentions in a locally stored dashboard. It also fits users comfortable with self-hosting and configuring source credentials where needed.