Delve AI
7.4#2 in ai market research softwareFrom $89 a monthFree planWebAPI
VisitDelve AI vs UserTesting
UserTesting
6.6#8 in ai market research softwareAndroidiOSWebAPI
VisitWhat both publish
| Fact | Delve AI | UserTesting |
|---|---|---|
| API | An API add-on costs $99 per month, returns JSON persona attributes and segments, excludes sample journeys, and currently has no public developer portal. | The developer portal offers Results API v2 for QXscores, session data, videos, and transcripts, plus legacy API v1 endpoints. |
| Headquarters | San Francisco, California, United States | Bellevue, Washington, United States |
| Integrations | Listed data connections include HubSpot, Klaviyo, Shopify, Salesforce, Stripe, CSV, Google Analytics, Google Search Console, Google Tag Manager, OrgInfo, Similarweb, SparkToro, Moz Links, Slack and social profiles. | Listed integrations include Figma, FigJam, Jira, Jira Product Discovery, Slack, Microsoft Teams, Miro, Canva, Qualtrics, Contentsquare, and FullStory. |
| Product | Delve AI provides AI marketing and market research software for generating customer, user, and employee insights from first-party and public data. | UserTesting is a video-first human insight platform that lets organizations gather feedback from real people on experiences and build customer empathy. |
| Security | The security page describes dedicated virtual private clouds, role-based access controls with two-factor authentication and audit trails, AES 256-bit encryption at rest, and TLS 1.2 in transit. | The Trust Center lists SOC 2 Type 2, ISO 27001:2022, ISO 27701:2019, GDPR, CCPA, and UK Cyber Essentials 3.3. |
| Support | The pricing FAQ says all plans include email support and persona-update notifications through Slack or email. | Ultimate offers optional Premier Support with 30-minute Power Sessions; Ultimate+ includes Premier Support+ with a dedicated consultant and 1-hour Power Sessions. |
Delve AI plans
- Free tierFree
- Website + Competitor Persona$89 a month
- API access add-on$99 a month
- Research Persona$99 a month
- Research Essential Bundle$317 a month
- Customer Persona$470 a month
UserTesting plans
- AdvancedPriced on request
- UltimatePriced on request
- Ultimate+Priced on request
Pick Delve AI if…
Delve AI may suit marketing and research teams seeking persona generation, synthetic research, or feedback from digital twins. The free tier is limited to one audience persona, one website persona, and 50 chat credits.
Pick UserTesting if…
UserTesting suits teams seeking participant feedback across concepts, prototypes, websites, apps, and campaigns. It is relevant to organizations that need moderated or unmoderated sessions, including mobile app research.