Overview

ConvertFlow is a funnel-building platform for teams that want to combine lead capture, ecommerce campaigns and experimentation. It suits marketers and ecommerce businesses managing several campaign types; its main appeal is the breadth of tools, while its campaign and view caps make plan choice important as activity grows.

Key features

Build and target campaigns

A visual editor supports quizzes, forms, popups, landing pages, surveys, product recommendations, upsells, cross-sells and embedded calls to action. Remix AI can generate and optimize funnels based on knowledge from more than 200,000 experiments across thousands of brands. That gives teams a way to produce and refine varied campaigns in one platform, though the AI capability does not remove the need to choose a plan that fits campaign volume.

Targeting can use quiz answers, cart activity, visit history, custom fields and CRM contact segments. This range is useful when campaigns need to respond to both visitor behavior and customer records. Integrations span marketing, ecommerce, CRM, analytics and automation tools, with Zapier, Segment, custom webhooks and a JavaScript API also supported. The free plan excludes integrations, so teams that depend on connected systems need a paid plan.

Publishing and testing

Landing pages can be published to Shopify pages with one click or hosted on a custom domain with HTTPS. Testing covers A/B, multivariate and round-robin split tests, as well as AI-generated tests and scheduled experiments. Funnel diagnostics and experiment workflows add support for iterative optimization; funnel A/B testing is included from Pro, so it is not a reason to assume every paid tier offers that specific feature.

The tracking script is 10–20 KB, loads asynchronously and is cached and served through a global CDN. ConvertFlow says account passwords are hashed and that it takes measures to protect customer and consumer data. Enterprise plans can enable SOC 2 reports, SSO/SAML and data-compliance controls.

Pricing

ConvertFlow has a free plan and a free trial. The free tier costs 0.00 USD per free and includes five funnel campaigns, previews and testing, but no integrations. It can suit a small operation exploring campaigns, but the cap and integration exclusion limit its use for connected marketing workflows.

Personal is 25.00 USD per year (billed annual discount). It allows up to 10k monthly funnel views, 10 campaigns, 400+ templates and one domain per site. It fits a small site with modest traffic; the single-domain allowance and view ceiling are meaningful constraints. Prime is 83.00 USD per year (billed annual discount), raising the limits to 30k monthly views and 25 campaigns, and adding CRM and SMS integrations, Zapier and custom webhooks. It is a better fit for teams needing those connections and more campaign capacity.

Pro is 250.00 USD per year (billed annual discount), with up to 100k monthly views, funnel A/B split-testing, conditional logic and products, plus identity resolution and targeting. Choose it when those testing and targeting capabilities justify the higher tier. Plus is 833.00 USD per year (billed annual discount), with up to 1M monthly views, a dedicated account manager, funnel accelerator and monthly optimization meetings. Its higher support and capacity are aimed at larger operations. Paid plans include campaign-launch and split-testing assistance; higher tiers add onboarding, private Slack, account management and optimization meetings. Enterprise pricing is custom.

Platforms

ConvertFlow supports web and mobile, and its platform information also identifies API support. Shopify page publishing and custom-domain hosting give ecommerce teams two stated ways to put landing pages online.

Who it's for

ConvertFlow is best suited to entrepreneurs, marketing professionals, agencies, ecommerce brands and lead-generation teams that want multiple funnel formats, audience targeting and testing in one platform. Teams with light needs may find the free campaign cap workable; those needing integrations, larger view allowances or advanced support should assess paid tiers. It is less suitable when a popup-only tool or a self-hosted option is the priority.

Pros and cons

Pros: Multiple campaign formats, behavior-based targeting and a broad set of integration options support varied conversion workflows.
Pros: Testing includes several split-test approaches and scheduled experiments, while the lightweight asynchronous script is cached and CDN-served.
Cons: The free plan is capped at five campaigns and excludes integrations, restricting connected or higher-volume use.
Cons: Funnel A/B testing is a Pro feature, and higher capacity and account support require more expensive tiers.

Alternatives

For a popup-focused choice, Popupsmart has a free tier with 5K pageviews per month, one website, one live popup and a 100-email monthly quota; its Basic plan is 32.50 USD per year. Adoric may suit teams comparing higher pageview allowances: its Basic plan is 100.00 USD per month for 300,000 pageviews across three domains, and Essentials is 250.00 USD per month for 1,000,000 pageviews across four domains. FireBox is an option for those seeking a self-hosted or web popup tool, with a free plan that includes unlimited websites and campaigns, MailChimp integration, and page and URL targeting.

POWR Popup, BDOW!, Icegram Engage, Popup Builder and Popup Maker are other options to compare.

Browse Popup Software, Lead Generation Software, Sales Funnel Builders, Pop-Up Builder Software, Conversion Rate Optimization Software and Lead Capture Software for more category options.

Verdict

Choose ConvertFlow if your marketing or ecommerce team needs varied funnel campaigns, audience targeting and experimentation under one roof. Its breadth and targeting are the strongest reasons to pick it; the free tier's campaign cap and lack of integrations, plus the paid-tier step-up for A/B testing and larger limits, are reasons to look elsewhere if your needs are narrow or budget-led.

	ConvertFlow	Riddle
Free plan	Yes	No
Free trial	Yes	No
Paid from	$25/mo	—
Open source	No	No
Platforms	api, Web	Web
Free plan	Yes	No
Paid from	25 /mo	119 /mo
Capture channels	—	forms
A/B testing	—	Yes

ConvertFlow vs Riddle

ConvertFlow

Riddle