
Conductrics
6.1#29 in conversion rate optimization softwareAndroidiOSWebAPI
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| Fact | Conductrics | Omniconvert Explore |
|---|---|---|
| Company history | Conductrics says it launched in 2010 after its origins as a prototype developed at a 2008 machine-learning summer school. | Omniconvert says it was founded in 2013, changed from Marketizator in 2016 after a €1 million Catalyst Romania investment, became profitable in 2023 and remains independent. |
| Founded | 2010 | 2013 |
| Headquarters | 222 Broadway, New York, NY 10038, USA | Bucharest, Romania |
| Integrations | The maker names Contentsquare, Hotjar, Segment, Mixpanel, AWS S3, BigQuery, GA4, Adobe Analytics/AEP, and Snowplow as integration options. | Officially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier. |
| Privacy controls | The maker says it does not log or store PII or IP addresses, and offers hosting in selected AWS data centers with encryption in transit and at rest. | GDPR settings support consent capture, deletion, revocation, opt-out URLs and suppression of experiments when consent is absent. |
Conductrics is aimed at product and data teams, including data-centric enterprises with complex data, compliance, and technology requirements. It suits teams seeking experimentation across web and mobile with server-side options.
Explore is aimed at D2C brands, ecommerce businesses and omnichannel retailers that want to test and personalize site experiences. Its segmentation and reporting tools may suit teams that need to examine visitor groups and experiment results.