Compelling
7.3#9 in sales prospecting softwareFrom €39 a monthFree planWebAPI
VisitCompelling vs Factors.ai
Factors.ai
7.7#1 in sales prospecting softwareFrom $199 a monthFree planWebAPI
VisitWhat both publish
| Fact | Compelling | Factors.ai |
|---|---|---|
| Company profile | Crunchbase categorizes Compelling as a private, active for-profit company in Cologne with 1–10 employees focused on AI, CRM, sales and sales automation. | LinkedIn lists Factors.ai as a privately held technology company founded in 2020, headquartered in Stamford, Connecticut, with 51–200 employees. |
| Compliance | The Trust Center lists EU AI Act, GDPR, and ISO/IEC 27001:2022 under compliance. | Factors states that it is SOC 2 Type II and ISO 27001 certified and compliant with GDPR, CCPA and PECR. |
| Documentation depth | The public MCP page links to setup documentation hosted on Notion and provides a connector URL plus step-by-step connection instructions. | Factors’ help center is organized into collections for onboarding, account intelligence, AdPilot, integrations, configuration, analytics, alerts, settings, API and features; the integrations collection contains 27 articles. |
| Headquarters | LinkedIn lists headquarters in Cologne, North Rhine-Westphalia, Germany. | Wilmington, Delaware, United States |
| Integrations | Compelling says it connects CRM, outreach and data tools, with examples including HubSpot, Salesforce and Pipedrive. | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. |
| Intent signals | Real-time intent signals and bespoke signals can be defined and scored by custom relevance. | It collects account-level intent signals from LinkedIn, Google, Meta, and Bing ad campaigns, G2 pages, and uploaded third-party intent sources. |
| Notable news | A LinkedIn company update said the MCP launched on all plans and reported more than 500 organizations using the platform in 2026. | Factors’ newsroom records a $2 million funding announcement co-led by Elevation Partners and Emergent Ventures dated August 30, 2021. |
| Product | Compelling is an AI-native sales intelligence platform that automates company and contact research, ranking, and enrichment, then pushes tailored insights to a CRM. | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. |
Compelling plans
- FreeFree
- Founder€39 a month
- Growth€199 a month
- Scale€559 a month
- Enterprise / AgencyPriced on request
Factors.ai plans
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Pick Compelling if…
Compelling suits sales teams that need to research and score target accounts, monitor user-defined buying signals, and send insights to a CRM. It may also suit users who want to access research through Claude, ChatGPT, or Gemini.
Pick Factors.ai if…
Factors.ai is aimed at demand-generation marketers, CMOs, and sales teams at startups and enterprises that prioritize company-level web intent and buyer engagement. It may suit teams seeking account-level signals rather than person-level visitor identification.