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CM.com WhatsApp Business Platform vs MSG91

MSG91

8.1#1 in sms apisFrom ₹2,000 a month
Free planAndroidiOSWebAPI
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What both publish

FactCM.com WhatsApp Business PlatformMSG91
Founded1999The Udyam certificate records incorporation and business commencement on 18 June 2010.
HeadquartersNetherlandsThe Udyam certificate lists the enterprise address in Indore, Madhya Pradesh, India, PIN 452011.
HostingCM.com says WhatsApp Business Platform hosting is available via WhatsApp Cloud API and WhatsApp On-Premise API.The SOC 2 description says MSG91 production infrastructure is hosted on AWS regions in Singapore, India and Ireland inside a VPC with firewalls.
IntegrationsCM.com says its platform integrates with CRM, ERP, CDP, OMS, and CCaaS systems and highlights Salesforce, Shopify, Zendesk, Magento 2, Dynamics, Genesys, SAP, and HubSpot.MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas.
SupportThe product page advertises high-level customer support, while the channel pricing page lists email support on Go, email and phone support on Basic, and email, phone, and live chat on Advanced.Support is available by chat, email, WhatsApp call or Google Meet; listed hours are Monday–Saturday 8:00 AM–midnight IST and Sundays and holidays 10:00 AM–7:00 PM IST.

CM.com WhatsApp Business Platform plans

  • Go£43 a year
  • Basic£135 a year
  • Advanced£440 a year
  • CustomPriced on request

MSG91 plans

  • FreeFree
  • Starter₹2,000 a month
  • Basic₹4,600 a month
  • Alpha₹7,500 a month
  • SMS — 16,500 India-to-India messages—
  • SMS — 30,000 India-to-India messages—

Pick CM.com WhatsApp Business Platform if…

The platform suits businesses coordinating WhatsApp messaging across marketing, customer service, commerce, and authentication use cases. Its API and named business-system integrations may suit teams connecting messaging to existing workflows.

Pick MSG91 if…

MSG91 suits businesses and developers that need APIs for transactional messaging or OTP verification. It may also fit teams using the listed ecommerce and CMS add-ons or email connections.

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