ClickFortify
6.1#24 in click fraud softwareFrom $20 a monthWebAPI
VisitClickFortify vs Didva
What both publish
| Fact | ClickFortify | Didva |
|---|---|---|
| Blocking | It says confirmed fraud can be synchronized automatically to Google Ads exclusions. | Features listed include automatic Google Ads IP-exclusion syncing, custom blocking rules and an allowlist. |
| Detection | The site says it scores clicks using more than 200 device, network, and behavior signals and makes decisions in under 50 milliseconds. | The site says its system analyzes more than 50 signals per click, including IP reputation, device fingerprint, click velocity and behavior. |
| Integrations | The site describes authorized Google Ads API access and native Meta Conversions API (CAPI) delivery. | The site lists Google Ads, Meta Ads, Microsoft Advertising (Bing) and a REST API for custom integrations. |
| Intended users | The company describes the product as serving paid-media teams, individual advertisers, small businesses, agencies, marketing teams, and enterprises. | The pricing page describes Starter for small businesses with one or two campaigns, Growth for businesses running multiple campaigns, and Agency for agencies and large advertisers. |
| Purpose | ClickFortify describes itself as real-time click-fraud protection for paid campaigns, identifying suspicious clicks and invalid traffic. | Didva monitors paid clicks and detects and blocks click fraud in real time. |
| Support | The pricing page lists email support for Starter, priority support for Standard, and priority support plus a dedicated account manager for Premium. | The pricing page lists email alerts and support on Starter and priority support on Growth; the About page provides a support email address. |
ClickFortify plans
- Starter$20 a month
- Standard$47 a month
- Premium$79 a month
Didva plans
- WatchtowerFree
- Starter$39 a month
- Growth$89 a month
- Agency$249 a month
Pick ClickFortify if…
ClickFortify may suit advertisers, paid-media teams, agencies and marketing teams seeking click-fraud controls for Google Ads or Meta Ads. Developers can use its API and webhooks for custom workflows and reporting.
Pick Didva if…
Watchtower may suit advertisers seeking free click monitoring with manual IP blocking. Starter is described for small businesses with one or two campaigns, while Growth and Agency are aimed at businesses with multiple campaigns and larger advertisers or agencies.