Clay
7.2#1 in gtm toolsFrom $167 a monthFree planWebLinuxmacOS
VisitClay vs Warmly
What both publish
| Fact | Clay | Warmly |
|---|---|---|
| Founded | 2017 | 2020 |
| Integrations | The integrations directory lists Salesforce, HubSpot, Snowflake, Google BigQuery, and other providers. | The integrations page lists CRM options including HubSpot, Salesforce, Close.io, Zoho, and Pipedrive, plus Slack and Microsoft Teams notifications. |
| Security | Clay states that it is SOC 2 Type II compliant and displays GDPR, CCPA, ISO 27001, and ISO 42001 on its pricing page. | Warmly's Trust Center lists CCPA, EU Data Act, GDPR, and SOC 2 compliance information and provides access to a SOC 2 report and penetration test report. |
| Support | Growth includes priority support, and Enterprise includes a dedicated growth strategist. | Warmly directs API and MCP issues to [email protected] and account, billing, or product questions to sales. |
Clay plans
- FreeFree
- Launch$167 a month
- Growth$446 a month
- EnterprisePriced on request
Warmly plans
- Free (API/MCP)Free
- Starter (API/MCP)$99 a month
- Growth (API/MCP)$199 a month
- Pro (API/MCP)$499 a month
- AI Web-Deanonymization$10,000 a year
- Inbound Chat$20,000 a year
Pick Clay if…
Clay may suit salespeople, growth teams and small agencies looking to enrich prospect data and automate customer-finding workflows. Launch is described for small teams, while Growth is for teams with CRM-based workflows and growth campaigns.
Pick Warmly if…
It suits B2B go-to-market teams looking for visitor identification, intent monitoring, and CRM-connected search tools. The free API/MCP plan may suit teams with modest credit needs and read-only tool requirements.