
Cassandra
6.3#4 in marketing performance management softwareFrom €2,700 a monthWeb
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| Fact | Cassandra | rex by AureliaX |
|---|---|---|
| Founded | 2023 | 2023 |
| Headquarters | Milan, Italy | Amsterdam, Netherlands |
| Intended users | Cassandra presents solutions for ecommerce and retail, B2B, education, fintech and charity organizations. | rex is designed for mid-market and enterprise companies, including marketing, finance, and leadership teams. |
| Privacy | The privacy policy says electronically processed personal data are stored on servers located in Italy and data management and storage take place primarily in Europe. | The maker says rex does not rely on user-level cookies and describes the platform as GDPR-compliant and privacy-first. |
Cassandra suits teams in ecommerce and retail, B2B, education, fintech, or charity organizations that need marketing measurement and budget planning. Its listed plans have six-month minimum commitments, except Enterprise, whose minimum commitment is custom.
It suits mid-market and enterprise marketing, finance, and leadership teams that need to assess channels and plan budgets. Its use of historical data and offline-channel templates may fit organizations with both online and offline marketing activity.