Cassandra
6.3#4 in marketing performance management softwareFrom €2,700 a monthWeb
VisitCassandra vs Keen
What both publish
| Fact | Cassandra | Keen |
|---|---|---|
| Forecasting | The platform supports budget scenario planning and forecasting before spend is committed. | Keen says its goal probability forecasts can reach up to 95% accuracy and provide revenue ranges with risk analysis. |
| Founded | 2023 | Keen says it was founded in 2010 and pivoted to a SaaS model in 2015. |
| Headquarters | Milan, Italy | Keen lists its headquarters at 167 E. Chatham St., Suite 300, Cary, North Carolina 27511. |
| Product | Cassandra is a marketing measurement platform that combines measurement tools to help teams decide where to invest for growth. | Keen is an AI-native marketing operating system built on Bayesian econometrics that measures media spend, automates weekly plans, and forecasts the likelihood of reaching goals. |
| Support | The Essentials plan includes guided onboarding, while higher service tiers list priority or dedicated support and training. | Keen describes client service and support as part of its customer experience and provides a contact form, phone number, and email address. |
| Trial | The homepage offers a 14-day free trial with no credit card required. | Keen's platform page offers a free trial, but the page does not state its duration or terms. |
Cassandra plans
- Essentials€2,700 a month
- Complete€3,400 a month
- Scale€4,050 a month
- EnterprisePriced on request
Keen plans
No prices published.
Pick Cassandra if…
Cassandra suits teams in ecommerce and retail, B2B, education, fintech, or charity organizations that need marketing measurement and budget planning. Its listed plans have six-month minimum commitments, except Enterprise, whose minimum commitment is custom.
Pick Keen if…
Keen is aimed at marketing leaders and companies planning media around business goals; its planning module is also presented for agencies. It may suit teams looking to connect measurement, buying plans, and forecasts.