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Capture Higher Ed vs Salesforce Education Cloud

What both publish

FactCapture Higher EdSalesforce Education Cloud
Founded20111999
HeadquartersLouisville, Kentucky, United StatesSan Francisco, California, United States
Intended usersThe platform is presented for higher education enrollment, admissions, and marketing teams, including enrollment leaders, marketers, and counselors.The Agentforce 1 Sales edition is described as ideal for recruitment and admissions and advancement and alumni relations; the Service edition is described for student services, academic operations, and student life.
PurposeCapture is an enrollment marketing platform that identifies prospective students, interprets their behavior and intent, and supports individualized recruitment marketing.Education Cloud connects student, campus, and staff experiences and supports institutional needs across the constituent journey.

Capture Higher Ed plans

  • Capture platform and servicesPriced on request

Salesforce Education Cloud plans

  • Education Cloud Enterprise Edition$87 a month
  • Education Cloud Unlimited Edition$145 a month
  • Education Cloud Agentforce 1 for Sales Edition$375 a month
  • Education Cloud Agentforce 1 for Service Edition$375 a month

Pick Capture Higher Ed if…

It suits higher education enrollment leaders, marketers, admissions teams, and counselors. Institutions seeking behavioral scoring, personalized campaigns, and CRM synchronization can consider it.

Pick Salesforce Education Cloud if…

It suits recruitment and admissions teams, as well as institutions managing student services, academic operations, or student life. It may also fit teams coordinating advancement and alumni relations.

Charts they share