
Campaign Monitor
7.9#22 in email marketing toolsFrom $12 a monthWebAPI
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| Fact | Campaign Monitor | Zoho Campaigns |
|---|---|---|
| A/B testing | Yes | Yes |
| Analytics | Interactive dashboards report campaign, journey and transactional-email performance in real time. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| API authentication | Developers can authenticate with OAuth or API keys, with OAuth scopes limiting requested permissions. | The Email API uses API keys in the Zoho-zapikey header at the v2 endpoint, and each user may create up to 20 keys. |
| Audience segmentation | Yes | Yes |
| Automation | Visual journey tools create triggered, multi-step automated email sequences. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Company legal name | The terms identify the contracting company as Campaign Monitor Pty Ltd. | Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd. |
| Documentation | The API documentation provides getting-started guidance, endpoint sections and version-change notes. | Zoho provides separate user guides, API guides, FAQs and getting-started material for the Email API. |
| Email automation | Yes | Yes |
| Founded | Gartner Peer Insights lists the company year founded as 2017. | 1996 |
| Free plan | No | Yes |
| Integrations | The integration catalog contains more than 250 connections, including Salesforce, WordPress, Shopify and Google Analytics. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Native integrations | 250 | 40 |
Campaign Monitor suits marketers who need web-based campaigns, automation, segmentation, landing pages, testing, and integrations for audiences up to 500 subscribers.
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.