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Campaign Monitor vs Zoho Campaigns

What both publish

FactCampaign MonitorZoho Campaigns
A/B testingYesYes
AnalyticsInteractive dashboards report campaign, journey and transactional-email performance in real time.Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers.
API authenticationDevelopers can authenticate with OAuth or API keys, with OAuth scopes limiting requested permissions.The Email API uses API keys in the Zoho-zapikey header at the v2 endpoint, and each user may create up to 20 keys.
Audience segmentationYesYes
AutomationVisual journey tools create triggered, multi-step automated email sequences.Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks.
Company legal nameThe terms identify the contracting company as Campaign Monitor Pty Ltd.Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd.
DocumentationThe API documentation provides getting-started guidance, endpoint sections and version-change notes.Zoho provides separate user guides, API guides, FAQs and getting-started material for the Email API.
Email automationYesYes
FoundedGartner Peer Insights lists the company year founded as 2017.1996
Free planNoYes
IntegrationsThe integration catalog contains more than 250 connections, including Salesforce, WordPress, Shopify and Google Analytics.The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs.
Native integrations25040

Campaign Monitor plans

  • Free trial—
  • Lite$12 a month
  • Essentials$29 a month
  • Premier$159 a month

Zoho Campaigns plans

  • Forever FreeFree
  • Standard$4 a month
  • Professional$6 a month

Pick Campaign Monitor if…

Campaign Monitor suits marketers who need web-based campaigns, automation, segmentation, landing pages, testing, and integrations for audiences up to 500 subscribers.

Pick Zoho Campaigns if…

Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.

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