Buffer
9.0#1 in social media management toolsFrom $5 a monthFree planAndroidiOSWebAPI
VisitBuffer vs Swello
What both publish
| Fact | Buffer | Swello |
|---|---|---|
| Analytics level | advanced | advanced |
| Approval workflow | Yes | Yes |
| Founded | 2010 | 2010 |
| Free plan | Yes | Yes |
| Social accounts | 1 | 5 |
| Social inbox | Yes | No |
| Supported networks | Facebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,Bluesky | LinkedIn,Instagram,TikTok,Threads,Bluesky,Facebook,X |
| Team users | 1 | 1 |
Buffer plans
- FreeFree
- Essentials$5 a month
- Team$10 a month
Swello plans
- StarterFree
- Medium€19 a month
- Large€59 a month
- Business€99 a month
Pick Buffer if…
Buffer suits creators, entrepreneurs, small businesses, and teams that schedule social posts and want tools for comments, analytics, or collaboration. The free plan may suit users managing up to three channels with limited scheduled posts and ideas.
Pick Swello if…
Swello suits individuals or teams scheduling posts across its supported social networks who need approval workflows and advanced analytics. The free Starter plan is limited to one user and 40 scheduled posts per month.