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Buffer vs Hootsuite

Buffer logo

Buffer

8.9#2 in social media management toolsFrom $5 a month
Free planAndroidiOSWebAPI
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Hootsuite logo

Hootsuite

8.0#22 in social media management toolsFrom $99 a month
Web
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What both publish

FactBufferHootsuite
Analytics leveladvancedstandard
Approval workflowYesNo
Founded20102008
Free planYesNo
Social accounts110
Social inboxYesYes
Supported networksFacebook,Instagram,X/Twitter,LinkedIn,Pinterest,TikTok,Google Business Profile,Start Pages,Mastodon,YouTube Shorts,Threads,BlueskyFacebook,Instagram,X,LinkedIn,TikTok,YouTube,Threads,WhatsApp,Pinterest,Google Business Profile,Bluesky
Team users11

Buffer plans

  • FreeFree
  • Essentials$5 a month
  • Team$10 a month

Hootsuite plans

  • Standard$99 a month
  • Professional$199 a month
  • Advanced$399 a month
  • EnterprisePriced on request

Pick Buffer if…

Buffer suits creators, entrepreneurs, small businesses, and teams that schedule social posts and want tools for comments, analytics, or collaboration. The free plan may suit users managing up to three channels with limited scheduled posts and ideas.

Pick Hootsuite if…

Hootsuite suits individuals or teams managing social accounts across its supported networks. Its planning, inbox, publishing, and analytics tools support organizations coordinating social campaigns.

Charts they share