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Brand24 vs Guidelines

Brand24 logo

Brand24

8.2#1 in social media listening softwareFrom $249 a month
AndroidiOSWebAPI
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Guidelines

6.5#12 in brand management softwareFrom $15 a month
Free planWeb
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What both publish

FactBrand24Guidelines
IntegrationsBrand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server.Listed integrations include Figma, Adobe Creative Cloud, Sketch, Tailwind, CSS Variables, ChatGPT, Claude, Claude Code, Cursor, and Okta.
SupportEnterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews.Guidelines offers support by message and email, and says message replies usually arrive within a few hours or sooner if the team is available.
What it doesBrand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media.Guidelines is an online brand publishing platform for creating interactive brand guides for teams.

Brand24 plans

  • Individual$249 a month
  • Team$349 a month
  • Pro$499 a month
  • Business$699 a month
  • Enterprise$17,988 a year

Guidelines plans

  • FreeFree
  • Studio$15 a month
  • Enterprise$40 a month

Pick Brand24 if…

Brand24 may suit businesses, marketers, agencies, and startups that need to monitor brand, competitor, or topic conversations. Its analytics, alert channels, and reporting formats may also suit teams sharing monitoring results.

Pick Guidelines if…

Guidelines suits studios and in-house teams that need to organize brand assets and publish shared guides. Enterprise is described for large agencies and brands needing features such as SSO and localization.

Charts they share