Brand24
8.2#1 in social media listening softwareFrom $249 a monthAndroidiOSWebAPI
VisitBrand24 vs Exolyt
What both publish
| Fact | Brand24 | Exolyt |
|---|---|---|
| Analytics | The platform provides sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis. | Features include account, hashtag, sound, video performance, sentiment, and brand comparison analytics. |
| Founded | 2011 | 2020 |
| Headquarters | Wrocław, Poland | Helsinki, Finland |
| Sentiment analysis | Yes | Sentiment Analysis classifies TikTok video sentiment as positive, negative or neutral and compares UGC sentiment across brands. |
Brand24 plans
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$17,988 a year
Exolyt plans
- BasicFree
- Essentialszł1,085 a month
- Advancedzł2,600 a month
Pick Brand24 if…
Brand24 may suit businesses, marketers, agencies, and startups that need to monitor brand, competitor, or topic conversations. Its analytics, alert channels, and reporting formats may also suit teams sharing monitoring results.
Pick Exolyt if…
Exolyt suits teams and marketers who want to track TikTok accounts, topics, brand mentions, or influencer campaigns. Its free plan offers a starting point, while larger tracking needs may call for a paid tier.