Branch Universal Ads
7.5#9 in marketing attribution softwareAndroidiOSWebAPI
Visit| Fact | Branch Universal Ads | Singular |
|---|---|---|
| Ad-network integrations | Branch provides integrations for major self-attributing networks, publishers and other ad networks, with custom partner setup available. | The service says it has native API integrations with more than 1,200 ad networks, MMPs and media partners, with most data refreshed multiple times daily. |
| Deep linking | Deferred deep linking sends new users to specific content after installation, while Universal Links and Android App Links reengage existing users. | Plans include standardized tracking links and deep linking; higher tiers add flexible settings, a tracking-link API and web-to-app banners. |
| Founded | Branch states that it was founded in 2014. | 2014 |
| Headquarters | United States | Palo Alto, California, United States |
| Rating on G2 | 4.4 out of 5 from 465 reviews | 4.6 out of 5 from 529 reviews |
| Rating on Gartner Peer Insights | 4.5 out of 5 from 14 ratings | 4.5 out of 5 from 10 reviews |
| Rating on GetApp | 4.1 out of 5 from 22 reviews | 4.6 out of 5 from 27 reviews |
Branch Universal Ads suits enterprise teams that need to attribute web and app advertising outcomes across channels and manage mobile measurement with privacy-related controls.
Singular may suit marketing teams in areas such as gaming, travel, e-commerce, finance and food and drink that need attribution and campaign analytics. It also serves agencies and other listed customer groups.