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Branch Universal Ads vs Kochava

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Kochava

8.2#1 in marketing attribution softwareFrom $500 a month
Free planAndroidiOSWebAPI
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What both publish

FactBranch Universal AdsKochava
Deep linkingDeferred deep linking sends new users to specific content after installation, while Universal Links and Android App Links reengage existing users.SmartLinks supports contextual and deferred deep links, including QR codes and routing users to app content after installation.
FoundedBranch states that it was founded in 2014.2011
HeadquartersUnited States201 Church Street, Sandpoint, Idaho 83864, United States
Praise: supportTrustRadius’s summarized reviewer insights describe Branch technical support as responsive and technically capable.G2 reviewers repeatedly describe Kochava support as responsive, knowledgeable and willing to work through complex custom solutions.
Rating on G24.4 out of 5 from 465 reviews4.1 out of 5 from 136 reviews.
Rating on GetApp4.1 out of 5 from 22 reviews4.6 out of 5 from 25 reviews.
Rating on TrustRadius6.3 out of 10 from 36 reviews and ratings10 out of 10 from 20 reviews and ratings.

Branch Universal Ads plans

  • BasicsPriced on request
  • EnterprisePriced on request
  • EssentialsPriced on request

Kochava plans

  • Free App AnalyticsFree
  • Foundation$500 a month
  • Enterprise$2,000 a month
  • Free App Analytics®—

Pick Branch Universal Ads if…

Branch Universal Ads suits enterprise teams that need to attribute web and app advertising outcomes across channels and manage mobile measurement with privacy-related controls.

Pick Kochava if…

It suits advertisers, publishers, agencies, partners, and ad networks or adtech vendors seeking marketing measurement or optimization tools.

Charts they share