Bitly
8.9#1 in url shortenersFrom $10 a monthFree planAndroidiOSWebAPI
VisitBitly vs Track Link
Track Link
7.7#18 in url shortenersFrom $5.60 a monthFree planWebAPI
VisitWhat both publish
| Fact | Bitly | Track Link |
|---|---|---|
| API access | Yes | Yes |
| Custom domains | Yes | Users can connect their own branded domains with a CNAME record and automatic SSL. |
| Free plan | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The maker lists guides for Google Analytics, Google Tag Manager, SendGrid, Mailchimp, Adobe Analytics, Klaviyo, ConvertKit, beehiiv, Substack, HubSpot, ActiveCampaign, Brevo, and Notion. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Pro and higher plans include device routing, scheduled or expiring links, password protection, and country blocking. |
| Paid from | 10 | 5.6 |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Track Link creates shortened tracking links and reports click, audience, and campaign analytics. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The privacy policy states that the service uses encryption in transit and at rest. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The pricing page lists community support for Free, email support for Starter and Pro, and priority support for Agency and Business. |
Bitly plans
- FreeFree
- Core$10 a month
- Growth—
- Premium$300 a month
- EnterprisePriced on request
Track Link plans
- FreeFree
- Starter$5.60 a month
- Pro$9.99 a month
- Agency$49 a month
- Business$149.99 a month
Pick Bitly if…
Bitly suits businesses and individuals who need branded short links, QR Codes, and link-performance analytics. Its routing controls and integrations may be useful for teams managing campaigns across channels.
Pick Track Link if…
Track Link may suit individuals or teams who need tracked links, custom domains, and saved QR codes through an API. The free plan has a small link and click allowance; paid tiers increase capacity and retention.