Basis DSP
6.2#2 in demand side platformWebAPIExtension
VisitBasis DSP vs The Trade Desk
The Trade Desk
5.9#8 in cross-channel advertising softwareWebAPI
VisitWhat both publish
| Fact | Basis DSP | The Trade Desk |
|---|---|---|
| Advertising channels | Supported formats include connected TV, video, native, audio, display, mobile, retargeting and programmatic advertising. | The platform supports advertising across audio, connected TV, digital out-of-home, mobile, display, native, and video. |
| AI optimization | Its AI engine supports algorithmic and machine-learning optimization that analyzes campaign data automatically. | The company says its AI analyzes up to 15 million ad opportunities each second to optimize campaigns in real time. |
| Founded | 2001 | The Trade Desk was co-founded in 2009. |
| Headquarters | Chicago, Illinois, United States | The company lists Ventura, California as its headquarters. |
| Integrations | Basis lists more than 170 industry API integrations spanning programmatic, search, social, direct and connected TV. | Its partner directory describes providers across inventory, measurement, and data, with options to filter by partner type and region. |
Basis DSP plans
- Basis DSPPriced on request
- DSP technology fee (Forrester composite)Priced on request
The Trade Desk plans
No prices published.
Pick Basis DSP if…
Basis DSP is aimed at media professionals planning and managing advertising campaigns across multiple digital channels. Its Enterprise API is described for brands, agencies, MarTech platforms, publishers, and franchise models.
Pick The Trade Desk if…
The platform is intended for data-driven marketers planning programmatic campaigns. Advertisers, publishers, and partners can contact the company to discuss tailored solutions.