Basis DSP
6.2#2 in demand side platformWebAPIExtension
VisitBasis DSP vs Nexxen DSP
Nexxen DSP
6.1#2 in supply side platformsWebAPI
VisitWhat both publish
| Fact | Basis DSP | Nexxen DSP |
|---|---|---|
| AI optimization | Its AI engine supports algorithmic and machine-learning optimization that analyzes campaign data automatically. | Nexxen uses AI and machine-learning models to optimize measurement, media and creative decisions during campaigns. |
| Brand safety | Brand-safety controls use partner vetting, automated monitoring and privacy-oriented addressability and measurement. | Nexxen states that its DSP integrates industry verification partners as part of a brand-safety suite. |
| Company legal name | The company identifies itself as Basis Global Technologies, LLC, formerly Centro. | The registrant and operating group is Nexxen International Ltd., formerly Tremor International Ltd. |
| Founded | 2001 | Nexxen International Ltd. was incorporated in Israel on March 20, 2007. |
| Headquarters | Chicago, Illinois, United States | The annual filing identifies Tel Aviv, Israel as company headquarters. |
| Rating on G2 | 4.4 out of 5 from 295 reviews | 3.8 out of 5 from 52 reviews |
| Rating on Gartner Peer Insights | 4.6 out of 5 from 299 ratings | 4.3 out of 5 from 0 reviews |
Basis DSP plans
- Basis DSPPriced on request
- DSP technology fee (Forrester composite)Priced on request
Nexxen DSP plans
- Nexxen DSPPriced on request
Pick Basis DSP if…
Basis DSP is aimed at media professionals planning and managing advertising campaigns across multiple digital channels. Its Enterprise API is described for brands, agencies, MarTech platforms, publishers, and franchise models.
Pick Nexxen DSP if…
It may suit advertisers or teams seeking a platform spanning television, video, display, mobile and digital channels. Its range of audience and content targeting options may fit teams that need those approaches and attribution reporting.