Basis DSP
6.2#2 in demand side platformWebAPIExtension
VisitBasis DSP vs Google Ad Manager App Mediation
Google Ad Manager App Mediation
7.3#1 in display advertising softwareFree planFree planAndroidiOSWeb
VisitWhat both publish
| Fact | Basis DSP | Google Ad Manager App Mediation |
|---|---|---|
| Support | Basis offers onboarding, training, a dedicated success manager, AdTech Academy resources and continuing campaign-support reviews. | Google links mediation setup and learning resources from the feature brief and provides a Google Ad Manager Help center. |
Basis DSP plans
- Basis DSPPriced on request
- DSP technology fee (Forrester composite)Priced on request
Google Ad Manager App Mediation plans
- Google Ad Manager App MediationFree
Pick Basis DSP if…
Basis DSP is aimed at media professionals planning and managing advertising campaigns across multiple digital channels. Its Enterprise API is described for brands, agencies, MarTech platforms, publishers, and franchise models.
Pick Google Ad Manager App Mediation if…
App developers seeking to serve ads through third-party networks may find App Mediation relevant. It requires Google Mobile Ads SDK, network adapters, and a linked Ad Exchange for mobile apps account.